A joint UNWTO-Ministry for Tourism Event in Malta
Corinthia Palace, Balzan, Malta
Date: 24.05.2017
Time: 08.30-16.30
Chinese outbound tourism is one of the most discussed phenomena in
contemporary tourism. As the Chinese outbound market grows and
evolves into a more mainstream source of tourism demand, increasing numbers
of countries are seeking to tap into its potential.
Chinese tourism is already well established in a number of
Asia-Pacific, North and Latin American and European destinations. The
Mediterranean littoral has featured mixed fortunes with some destinations
being more successful than others in their efforts in the Chinese market.
This Master Class has been formulated on the belief that the
Mediterranean brand comprises a number of distinct attributes which should
enable Mediterranean countries and destinations to develop a clear market
positioning based on a set of unique selling propositions which are
attractive to Chinese tourists: USPs based on a rich historical and
cultural tradition, a healthy lifestyle, an excellent climate and
non-industrialised environment characterised by blue skies and clean seas
and the harmonious relationship between ancient maritime cities and their
surroundings.
The Master Class will bring together experts in the field of
marketing, travel organisation and product development to discuss what the
Mediterranean countries need to do to strengthen their potential in the
Chinese market. It will also tap into some of the success stories
from the region through the sharing of best practice examples from
countries which already have a foothold in China.
Participants
invited for this conference include Mediterranean Ministers and tourism
stakeholders, particularly those of relevance to the Chinese tourism.
Participants will receive an invitation to register with a link that will grant
immediate access to the registration portal. Once a participant has registered,
he or she will receive a confirmation that will give access to the
accreditation process. Accreditation is personal and non-transferable.
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